THE POSSIBILITY
Building on the successful International Day of the Girl strategy, The Art of the Possible worked with the LEGO Foundation, Right To Play and global partners to establish an International Day of Play at the UN and raise global awareness of the importance of play, especially for children in crisis.
THE APPROACH
Because play is never just play. The strategy turned a broad goal into a clear policy ask, built the evidence and case for why the moment mattered, and demonstrated the value an international day could add. A global coalition then worked across regions to build support with political decision-makers for a simple, achievable ask.
THE IMPACT
In March 2024, the United Nations General Assembly adopted the resolution establishing June 11 as the International Day of Play, with more than 140 countries co-sponsoring the initiative.
The International Day of Play now provides an annual global platform to raise awareness and drive action around the critical role of play in children’s learning, development, healing from trauma, and overall well-being, while strengthening recognition and protection of every child’s right to play.
