THE POSSIBILITY
Adidas Runners wanted to address a barrier experienced by women around the world: feeling unsafe while running and having to change their own behaviour in response.
THE APPROACH
The Art of the Possible worked with adidas Runners and The White Ribbon Campaign as a key partner in building and supporting a global effort focused on male allyship and changing the culture of running. Women running leaders from around the world helped shape the approach, which was then brought into adidas Runners communities globally.
THE IMPACT
With Women We Run grew into a global initiative across the adidas Runners community. By 2023, it was active in 49 countries and 72 communities, more than 250 coaches and captains had been trained as ambassadors, and more than 120,000 people had signed the pledge to never commit, condone or remain silent about violence against women.
